Unfortunately neoliberalistan won't be late to any party.
The Destitution and Diet of Muslim people have been minced by its grinders. Consider the depiction of suffering in the ummahtic heartlands for fundraising, and the proliferation of a deadly, (sac)religious meat market and ancillary hospitality sector.
It was only a matter of time before the marriage industry cranked up the volume of humiliation. No, this post isn't about SingleMuslim.com and Penny Appeal.
In the months and years to come, the activities of a company called Muzmatch and its recent viral ad campaign will come under increasing scrutiny. They may even become a site of.... righteous violence.... for a change. Though knowing me, they will probably make a stack of money and reproduce themselves highly effectively.
A few weeks ago a story of an enterprising Punjabi Pakistani Muslim chap using billboards to advertise for a wife started going the rounds. He wanted salvation from an arranged marriage, presumably not the one that him and his parents emerged from. Folks were amused, 'rooting for the guy', ' wondering, 'what if that were a south asian girl?' or seizing the opportunity to cover muslims for whitey .
Today, or yesterday, it began to emerge that Malik is a viral marketing scheme for a Muslim Matrimonial website called Muzmatch. It is founder and run by a Manchester Uni CompSci grad who worked at Morgan Stanley as an algorithmic trader. At the time of typing, the brother's LinkedIn profile reads;
**HIRING ENGINEERS AND MARKETERS/CREATIVES muzmatch.com/careers**
**SORRY NO RECRUITERS - SAVE BOTH OF OUR TIME AND DON'T BOTHER PLZ**
Left the world of Investment Banking to pursue a career as an Entrepreneur. Currently Founder and CEO of muzmatch (backed by Silicon Valley based Y Combinator) - a revolutionary mobile startup which has raised $9M to shape the way Muslims find their partner.
Previously Vice President with 9 years experience at a Tier one investment Bank within the Portfolio Trading desk - primarily responsible for managing the Program Trading Risk Book as well as trading $3bn Index Rebalance events.
Muzmatch does exactly what you would expect it to do: algorithmically create and exploit Musalmugs. The founder-brother likely doesn't see this campaign, or indeed business as an epic bumwave, but revels in his becoming the shadow of a fart of a Mark Zuckerberg wannabe.
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